Brand : Khaadi
Hair & Makeup: Fatima Nasir
Models: Zara Peerzada & Rubab Ali
Photography : Guddu Shani
Khaadi initially opened its entryways in 1998 in Karachi, Pakistan offering clients kurtas and free fabric produced using hand-woven fabric. Shamoon Sultan, the executive and originator, had the expectation of resuscitating the antiquated art of the handloom and advancing the customary medium in a contemporary way. Khaadi, which signifies “hand-woven”, has stayed consistent with its name and keeps on creating a combination of styles to supplement both the east and west, while as yet utilizing hand-woven fabrics on select items.
Khaadi characterizes its lines as Concepts and at first had Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear). Throughout the years, Khaadi has presented various new Concepts including Khaas (highlighting elite and restricted release pieces), Kids (for 2-12 year olds), Accessories (gems, stoles and totes) and Home (including furniture, bedding and shower things).
In 2010, Khaadi went into the global coliseum by sending out to different locales. The online store was dispatched in Pakistan in 2014 and Khaadi will hope to open its advanced ways to different nations going ahead. The organization proceeds on its forceful development procedure by opening a few retail locations in littler urban communities of Pakistan.In request to assist develop and grow the business in an economical way, we have corporatized our business and for this reason have setup Khaadi (SMC – Private) Limited (formally K-Clothing (SMC – Private) Limited) with impact from 1 May 2016.
We are situated at: F-2A/I, Hub River Road, S.I.T.E. Karachi, Pakistan.